Insight to Impact
Leveraging Behavioural Science for Tailored Messaging
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What truly drives your audience to take action?
The key is understanding what enables them to act, what motivates them, and the opportunities they need to engage.
With message fatigue and attention scarcity making it harder for content to resonate, grasping these behavioural insights allows for sharper, more targeted interventions that drive real change.
Join Punchy’s Anthony Lam and Strategic Communications Expert, Rachel Abad as they delve into the critical role of research and psychology in campaign strategy and content creation.
In the session, you’ll learn:
✔︎ Why understanding audience motivations leads to stronger messaging
✔︎ How to apply behavioural models to make your content more impactful
✔︎ How to translate insights into high-performing content
✔︎ Practical tools and techniques you can apply right away
Watch on-demand now! Simply fill out the form...
Watch On-Demand Now
Our Speakers
Anthony Lam
Founder & Managing Director
Anthony Lam is the founder of Punchy Digital Media - Australia’s leading award winning creative video agency specialising in public sector communications. Punchy has over 1200 videos over the last 13 years on some of the most critical campaigns in Australia.
Rachel Abad
Strategic Communications Expert
Rachel Abad is a communications leader with 13+ years of experience shaping campaigns for major Australian organisations and infrastructure projects. From national government initiatives to local arts and wellness strategies, she brings innovative, audience-focused approaches that create meaningful connections.
Who is Punchy Digital Media?
We are Australia’s leading creative video agency, communicating complex messages to keep our community safe and informed.
We specialise in animated explainer videos for government, education, NFP, and private sectors.
Over 10 years, we've produced more than 1,200 videos and 5,000 minutes of content.
Who We Work With
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