Reach to Results
Smarter Distribution for Public-Facing Campaigns
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You have a duty to the public. Do not let your content go unseen!
Too often, crucial campaigns are buried in busy feeds, ignored, or never reach the people who need them most.
This session is for anyone who has spent months creating content, only to wonder, “Will my audience even see it?”
In just 45 minutes, Punchy Founder Anthony Lam and Strategic Comms Advisor Rachel Abad shared the simple four-step framework that gives your content rollout purpose and ensures your message reaches the right people at the right time.
In this value-packed session, you’ll learn:
✔︎ How to clarify your communication purpose early
✔︎ Why it is not just about who your audience is, but how they consume
✔︎ How to map the right mix of channels while staying on budget
✔︎ To build a plan that extends your reach and campaign lifespan
Whether you are launching a service, driving behaviour change, or trying to engage a hard to reach audience, you will leave with practical tools to increase campaign reach and deliver real outcomes.
If you are under pressure to show results, this is where it starts.
Watch On-Demand Now
Our Speakers
Anthony Lam
Founder & Managing Director
Anthony Lam is the founder of Punchy Digital Media - Australia’s leading award winning creative video agency specialising in public sector communications. Punchy has over 1200 videos over the last 13 years on some of the most critical campaigns in Australia.
Rachel Abad
Strategic Communications Expert
Rachel Abad is a communications leader with 13+ years of experience shaping campaigns for major Australian organisations and infrastructure projects. From national government initiatives to local arts and wellness strategies, she brings innovative, audience-focused approaches that create meaningful connections.

Who is Punchy Digital Media?
We are Australia’s leading creative video agency, communicating complex messages to keep our community safe and informed.
We specialise in animated explainer videos for government, education, NFP, and private sectors.
Over 10 years, we've produced more than 1,200 videos and 5,000 minutes of content.
Who We Work With
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